In the fourth quarter of 2020, Apple saw its iPhone shipments in Gulf countries increase by 55% compared to the quarter prior, thanks to the launch of the 5G enabled iPhone 12 and last year’s iPhone 11 lineup, according to market research by IDC.
In total, the region saw smartphone shipments grow by 2.3% in the last quarter of the year compared to Q3, to a total of 2.26 million units. Specifically, Saudi Arabia represented nearly half of all smartphones shipped in the region for Q4. However, it witnessed an overall decline in shipments compared to the previous quarter. The UAE represented 26.1% of smartphone shipments for the region in the quarter and saw overall growth compared to Q3.
Quarter-on-quarter, Apple saw a significant increase of 55% in iPhone shipments, growth that was primarily enabled by the iPhone 12 and last year’s iPhone 11 lineup. Akash Balachandran, IDC’s senior research analyst, says that if it were not for shortages amongst Apple’s supply chain, iPhone shipments would have been more prominent in the quarter.
Apple still, however, rests behind Samsung as the leading smartphone maker in the region. Samsung holds 42% of the market share for the GCC, 3% less than it did the previous quarter. Apple saw its market share increase by 7% to 23% in the final quarter of the year.