Investment adviser launches the first ETF dedicated to professional sports teams and leagues

Knicks Fans
Knicks fans return to the Garden as the first-ever sports ETF goes live.

Roundhill Investments and Huddle Up newsletter founder Joe Pompliano launched the first-ever exchange-traded fund dedicated to professional sports teams and leagues on Wednesday.

The ETF consists of 36 sports-related holdings including sports teams, leagues, media companies, and even sports-related SPACs. The fund will trade under the ticker “MVP” on the New York Stock Exchange.

As of March 17, the MVP ETF consisted of 53.9% pro sports teams, 17.4% apparel companies, 14.1% pro sports leagues, 8.3% SPACs, and 6.2% media firms and others.

Sports teams in the ETF include the New York Knicks, New York Rangers, Atlanta Braves, Manchester United, Juventus, Borussia Dortmund, and AS Roma.

Professional sports league holdings include Formula One and WWE. Companies within the sports media and sports apparel sectors in the ETF include Nike, Puma, Adidas, and MSG Networks.

MVP’s largest holding is Madison Square Garden Sports Corp. at 9.39% of the total ETF value.

After the launch of MVP, Roundhill Investments will have five ETFs with combined assets under management of over $650 million. Roundhill also started ETFs like the BITKRAFT Esports & Digital Entertainment ETF and the Sports Betting & iGaming ETF.

In a substack letter to investors, MVP partner Joe Pompliano lauded the ETF’s promise given the professional sports industry, the consistent appreciation of sports teams and leagues, increased media rights, and an expanding sports betting market.

“Professional sports leagues and teams have a history of being premium, scarce assets with a strong history of value appreciation. With MVP, we have created a unique and efficient vehicle for you to adequately invest and diversify into the sector,” Pompliano wrote.